Google Tag Manager jobs in 2026 — demand, top roles hiring, and related skills

As of 2026-09-30, Google Tag Manager appears in 171 job postings indexed by Skillenai over the past 90 days — Web Developer has the most postings mentioning Google Tag Manager.

Last updated · 90d ending 2026-09-30

Postings · last 90 days
171
Top role · 8.2% of skill postings
Top hiring metro
London

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Frequently asked questions about Google Tag Manager

+Is Google Tag Manager in demand in 2026?

Yes. Google Tag Manager appears in 171 job postings indexed by Skillenai over the 90 days ending 2026-09-30. Web Developer accounts for the most postings mentioning Google Tag Manager (8.2% of all postings mentioning Google Tag Manager).

+What jobs require Google Tag Manager?

According to the Skillenai jobs index over the 90 days ending 2026-09-30, among roles with at least 20 postings, the highest shares mentioning Google Tag Manager are Analytics Specialist (7.7% of that role’s postings mention Google Tag Manager), Growth Engineer (6.8% of that role’s postings mention Google Tag Manager), Web Developer (4.5% of that role’s postings mention Google Tag Manager).

+What skills are commonly paired with Google Tag Manager?

Across job postings indexed by Skillenai (90 days ending 2026-09-30), Google Tag Manager most often appears alongside SQL, JavaScript, A/B testing, Tableau, Google Analytics.

+Where is Google Tag Manager most in demand?

As of 2026-09-30, the metro areas posting the most jobs requiring Google Tag Manager are London, San Francisco, New York City, Bengaluru, Melbourne, according to the Skillenai jobs index.

+How can I keep up with new Google Tag Manager content and jobs?

Skillenai indexes news, blog posts, and research papers mentioning Google Tag Manager alongside the jobs index. You can subscribe to a daily email digest of new Google Tag Manager content from your Skillenai account.

+Which skills come before and after Google Tag Manager?

The skill-flow chart shows skills documented in adjacent positions across observed employer changes. An outgoing skill is documented in the following position but not the preceding one. These are ideas to explore, not proven prerequisites, acquisition dates, or levels of mastery. Each ribbon counts employer moves with that skill pair; one move can contribute several pairs.

Weekly indexed postings requiring Google Tag Manager — last 90 days

Career paths around Google Tag Manager

Skills documented before and after this skill across employer changes.

Historical career profiles · all locations

Skills before Google Tag Manager

Before Google Tag ManagerTableau → Google Tag Manager: 5 observed employer moves with this skill pairCSS → Google Tag Manager: 4 observed employer moves with this skill pairWordPress → Google Tag Manager: 4 observed employer moves with this skill pairJavaScript → Google Tag Manager: 4 observed employer moves with this skill pairHTML → Google Tag Manager: 4 observed employer moves with this skill pairSEO → Google Tag Manager: 3 observed employer moves with this skill pairSalesforce → Google Tag Manager: 3 observed employer moves with this skill pairBootstrap → Google Tag Manager: 3 observed employer moves with this skill pairGoogle TagManagerTableau: 5 movesTableau5 movesCSS: 4 movesCSS4 movesWordPress: 4 movesWordPress4 movesJavaScript: 4 movesJavaScript4 movesHTML: 4 movesHTML4 movesSEO: 3 movesSEO3 movesSalesforce: 3 movesSalesforce3 movesBootstrap: 3 movesBootstrap3 moves

Skills after Google Tag Manager

After Google Tag ManagerGoogle Tag Manager → Power BI: 5 observed employer moves with this skill pairGoogle Tag Manager → sql: 4 observed employer moves with this skill pairGoogle Tag Manager → Excel: 3 observed employer moves with this skill pairGoogle Tag Manager → python: 3 observed employer moves with this skill pairGoogle Tag Manager → React: 2 observed employer moves with this skill pairGoogle Tag Manager → WordPress: 2 observed employer moves with this skill pairGoogle Tag Manager → AWS S3: 2 observed employer moves with this skill pairGoogle Tag Manager → ETL: 2 observed employer moves with this skill pairGoogle TagManagerPower BI: 5 movesPower BI5 movessql: 4 movessql4 movesExcel: 3 movesExcel3 movespython: 3 movespython3 movesReact: 2 movesReact2 movesWordPress: 2 movesWordPress2 movesAWS S3: 2 movesAWS S32 movesETL: 2 movesETL2 moves
How to read this chart · view counts

Each side is an independent set of observed employer moves, not the same people followed through three stages. Ribbon widths compare move counts within that side. Internal moves are not included.

The following position documents a skill that the preceding position does not. Skills must be linked to both positions, with clear dates and no overlap. One move can connect several skill pairs. These patterns suggest skills to explore; they do not establish prerequisites, when a skill was learned, or a higher skill level.

Source: Skillenai talent graph, historical career profiles. Historical descriptions and coverage can change. Only the leading published connections are shown.

Observed connections and move counts
ConnectionMoves
Before: Tableau5
Before: CSS4
Before: WordPress4
Before: JavaScript4
Before: HTML4
Before: SEO3
Before: Salesforce3
Before: Bootstrap3
After: Power BI5
After: sql4
After: Excel3
After: python3
After: React2
After: WordPress2
After: AWS S32
After: ETL2

Roles most likely to require Google Tag Manager

Among roles with at least 20 postings in the same period.

RolePostings mentioning skill% of role postings mentioning skill
Analytics Specialist27.7%
Growth Engineer36.8%
Web Developer144.5%
GTM Engineer43.3%
Marketing Analyst23.1%
Marketing Data Analyst22.9%
Implementation Engineer12.0%
Analytics Analyst12.0%
Staff Engineer41.7%
iOS Software Engineer21.5%

Roles with the most Google Tag Manager postings

RolePostings mentioning skillShare of skill postings
Web Developer148.2%
Data Analyst127.0%
Analytics Engineer63.5%
Digital Analytics Specialist63.5%
Software Engineer52.9%
Advertising & Analytics Strategist42.3%
GTM Engineer42.3%
Measurement Analyst42.3%
Staff Engineer42.3%
Analytics Manager31.8%

Top companies posting jobs requiring Google Tag Manager

Employers ranked by indexed job postings in the last 90 days.

Top companies posting jobs requiring Google Tag Manager
CompanyPostings · 90 days
WPP7
Powerdigitalmarketing4
Intercom4
Jellyfishcareers4
Eight Sleep4
Vmlenterprisesolutions3
Nationalpublicradioinc3
Welltech3
Bjakcareer3
Mixpanel3

Job postings indexed over the past 90 days, grouped by resolved employer. Counts are postings, not hires. Companies without a published page appear without a link.

Top metros hiring for Google Tag Manager

NamePostingsShare
London84.7%
San Francisco74.1%
New York City63.5%
Bengaluru52.9%
Melbourne52.9%
Milan52.9%
Toronto42.3%
Athens31.8%
Cairo31.8%

Skills commonly paired with Google Tag Manager

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How this was computed

Counts derive from the Skillenai jobs index over the 90 days ending 2026-09-30. Skills are resolved against the Skillenai canonical taxonomy, so the same entity is counted whether a posting writes 'Python', 'Python 3', or 'python'. Role prevalence divides postings mentioning Google Tag Manager by all postings for each role in the same window, ranking roles with at least 20 postings. Role distribution divides each role’s Google Tag Manager postings by all Google Tag Manager postings, including postings without a role. Shares need not sum to 100% for the displayed roles. Pages refresh weekly (or daily for the top-50 most-requested skills). An adjusted trend is not shown because comparable posting coverage is insufficient.

source
Skillenai jobs index, deduplicated daily
entity_id
21087a3bbaff4562
data_as_of
2026-09-30
window_days
90
Hiring engineers who use Google Tag Manager?

The demand, skills, and geo numbers on this page come from the same Skillenai labor market index that powers our API. Use it for compensation benchmarking, hiring-competition analysis, and skill-adoption tracking.

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Compiled by Jared Rand · Data sourced from the Skillenai labor market index